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Find out why there is no homepage ranking through website keyword layout

  • Time:2022-01-12
  • Visits:12

Website keyword layout is very important for a website. A good layout equals a good architecture. As long as the content is filled out well, the ranking can quickly improve. Today's analysis of this site, although there is no ranking, but we can look at the layout of keywords, to understand how to layout the keywords of the website.

First, take a look at the home page. All we need to know is the content of the title, keywords and description. From the title information, we can see that there are four keywords. We know that the keyword on the left is the most important, which means that the keyword on this site is electromagnetic flowmeter. Looking at the description of the keywords tab, there are some keywords added in addition to the keywords in the title. Under normal circumstances, 3-5 keywords can be set on the home page, and other keywords can be placed in the column page and content page in turn. The content in the description tag describes the company's goals and main products, which are concise and pertinent. The above is the information in the meta tag on the home page. Beyond that, let's look at where the keywords are on the site.

The left column has product navigation, this block can also be used to arrange keywords. In addition to core keywords, you can also set related keywords. The keyword settings in the sidebar not only help users quickly understand the company's main products, but also facilitate search engines to crawl and increase keyword density.

There are no keywords at the bottom of the site. In fact, the keywords of this place are not necessarily the keywords of the core of the website. They can be some important pages and keywords or long tail keywords can help users. The layout of keywords at the bottom belongs to the bottom navigation system, which helps users to learn more about the website. Keywords can be thickened to emphasize the importance of these content to search engines.

Above, we saw the general layout of keywords on the homepage of the website, which is more reasonable from a keyword density perspective. For corporate websites, the keyword layout of product columns is also very important. We can see that the keyword layout of the product section of the website is basically reasonable, but the description of the item has not been rewritten, and the description of the homepage is still used. In order to facilitate the identification of search engines, the ALT tag page of the pictures in the column has been filled in. Apart from the product navigation in the Product Center sidebar, no related product navigation has been added to product categories and specific product pages. These layouts can effectively increase keyword links and help users understand relevant product information.

Finally, let’s take a look at the website content page. The content page mainly lays out long-tail keywords and writes well in the title. The title is the most important, then the keyword is mentioned in the keyword tag and description tag. Reasonable keywords should appear in the text, so that the content pages of the keywords are basically arranged. Check out this site. Unfortunately, the title keyword is not filled in, which may be a problem with the settings. Other information is relatively complete. The sidebar only has contact information. If you can add product navigation in this column, the effect will be better, and it will be more convenient for users to click and understand.

The above is the general keyword layout of the website, which is generally good, but some small details need to be strengthened. For some other unimportant pages, without adding keywords and description tags, these pages do not participate in rankings, so there is no need to emphasize them. Through the above analysis, we should learn how to layout the website keywords, and focus on the homepage, column pages, and content pages. As long as the keywords in different fields are arranged well, the overall ranking of the website will rise and the user experience will be enhanced.